Marketing Design and Innovation Smart TVs

Executive Summary Marketing design and innovation has gained massive relevance in the electronic industry where competition has reached the cut-throat levels. The Smart TV industry is one of the most affected industries where firms are fighting to retain their competitiveness. Samsung Smart TV is one of the products that have found themselves in this competitive environment.Advertising We will write a custom dissertation sample on Marketing Design and Innovation: Smart TV’s specifically for you for only $16.05 $11/page Learn More The marketing team of Samsung has been coordinating closely with the production unit to ensure that the design, colour, shape, and functionality of the product meet the needs of the market. The marketing approach taken by the firm must be innovative enough to appeal to the emotions of the customers in order to influence the buying decision. Strong brands are very helpful in such competitive environments. Introduction The field of marketing has undergone a massive transition over the years as various changes take place in the global market. According to Trott (2005, p. 89), firms have come to realize that they no longer hold the power of deciding what to deliver in the market. In the past when there were few players in various industries, firms had massive powers, and consumers had to accept what was presented to them. However, this changed as the market started getting competitive. It was clear that firms had to go beyond offering the normal products to the market. They had to be unique in their product offerings in order to gain competitive advantage over others. They realized that before producing any product, they had to get the opinion of the consumers in order to present to them what will offer them maximum satisfaction. Marketing changed from an inward-out approach to an outward-in strategy. Only the best could survive the intensity of the competition and firms in different industries struggle d to outsmart their competitors. The electronic industry has experienced a stiff competition, not only because it is at the heart of the emerging technologies, but also because of the nature of the customers. Firms in this industry have been struggling to come up with new products that can help them attract the attention of the market. This has given rise to the marketing design and innovation. According to Von (2003, p. 56), firms have embraced innovation as a way of developing unique products in the market that can meet the demands of customers. This scholar also says that customers have become so sensitive of the product design when making their purchases. The shape, colour, design, imagination, relevance, usefulness of the product will define the possibility that a customer will purchase a given product.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The recent introduction of t he Smart TV by various electronic companies is a clear indication that firms have come to appreciate the relevance of the marketing design and innovation in their production strategies. This research will focus on analyzing the marketing design and innovativeness of Samsung Smart TV. Critique of Television Sets Features, Benefits and Values Samsung is one of the most successful electronic companies that have been able to retain its attraction both in the developed and developing economies. It is one of the top brands in the electronic industry, always coming up with new products in different designs that go beyond customers’ expectations. The company plunged itself into the field of Smart TV as a way of asserting its position as a leading company in this industry. This product has been considered unique because of its features. Below is a diagram of Samsung Smart TV. Samsung Smart TV As shown in the diagram above, this is more than a television set. It is a whole system of e ntertainment brought together. The second diagram below is the best graphical presentation of the features of this digital entertainment machine. Features of a Samsung Smart TVAdvertising We will write a custom dissertation sample on Marketing Design and Innovation: Smart TV’s specifically for you for only $16.05 $11/page Learn More In defining features of a Smart TV, Rosellina, Amna and Matherly (2013, p. 67) says, â€Å"It has a higher focus on the online interactive media, Internet TV, over-the-top content, on-demand streaming media, and home networking access.† Basic feature of this product is that it is a television set that has all the features of a conventional television set. However, it has other integrated features that make it unique from a television set. It supports the interactive media. This means that one can use it to access the social media such as Facebook, Tweeter, and YouTube. Its ability to support the streaming medi a means that the user can easily watch any online entertainment by streaming it live. It offers numerous benefits to the user. One can easily download a video and store it within the system for future viewing. It is also multifunctional, meaning that as a person watches news on BBC, he or she can record events taking place at CNN so that he or she can watch it at a later time. This high value makes it a unique product in the market. Critical success factors, phases of innovation, and timeline Development of the Smart TV can be traced to way back in 1994 when the first patent was registered by a group of electronic engineers in the United States. However, its real impact started taking shape in 2010 when major companies started commercializing the product after successfully testing the models. It is also important to analyze phases of innovation and critical success factors in this industry. The path towards Smart TV has been long and bumpy as firms struggle to develop unique product s. According to Baxter (1999, p. 46), the path taken by the leading electronic firms to arrive at Smart TV is closely connected to the path that was taken to come up with the Smartphone. From traditional television sets, most companies realized that it was necessary to develop more superior products for their customers. The initial issue about the design that had to be addressed at the early stages was about the shape.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The cathode-ray tube television sets were occupying a huge space in an environment where space was an issue. The development of plasma screen television sets was a critical success factor when addressing the issue of space. Then the companies realized that customers needed more in their television sets other than the TV and AV functions. They came up with radios. However, this did not receive massive acceptance as it did when the radio was introduced on phones. The invention of LCD was another critical success factor in this development process. It had superior features than the plasma TV. LED was the second last stage. Finally, there was the Smart TV with superior functionality as those that have been described above. Samsung has been very active in the various stages described above, and it is currently one of the major manufacturers of Smart TVs. Although this product is not available in most homes, it is an indication of a major success that has been made in this industry. Analy sis Comparison of Leading Brands of Television Sets and Their Design Factors Some of the top electronic brands have been keen to develop Smart TVs as a way of tapping into this rich field that has received positive reception from customers. According to Bidault, Despres and Butler (1998, p. 478), most of the electronic companies that have ventured into the manufacture of this product have their own unique designs that they have embraced, with some having higher performance features that others. Samsung is one of the leading companies that have been very successful in this industry. Although the functionality of its Smart TVs is slightly different from that of other brands, the physical designs of these Smart TVs are almost the same. They have embraced the ultra-thin model using LED technology. Samsung Smart TV has a diamond colour, with a touch-screen and qwerty-keyed remote control that enables the user to easily type, when looking for information on the internet. According to Cimp u (2013, p. 45), the 75-inch Samsung’s Samsung D9500 remains the largest Smart TV in the market. At this stage, it would be necessary to analyse the top six brands of Smart TVs in the global market. LG Smart TV has been viewed by many critics as the best Smart TV in the market in terms of the functionality and the value it offers. Its heavy downloading capacity makes it one of the most favourite Smart TVs among the internet savvy individuals. It can also identify and inform the user about specific sites where data being downloaded is obtained. The following diagram shows the physical design of an LG Smart TV. LG Smart TV As can be seen from the above image, it is clear that this Smart TV has more functionalities than a conventional television set. Besides offering basic television channels, this television allows users to access interactive media such as Facebook, Tweeter, and YouTube. Other online services such as e-market can also be accessed through this website. The Pana sonic Smart TV brand shown has been one of the most successful Smart TV brands in the market. The Panasonic Smart Viera seeks to offer its users a unique ability to use various functions at the same time. As shown in the figure below, the screen can be partitioned by the user so that different functions are allowed to run simultaneously. It means that when using this electronic, it is possible to watch live football while charting with a friend on Facebook and downloading movies from the YouTube. Panasonic Smart Viera Sony Smart TV, also known as Sony Entertainment Network, is one of the best Smart TV brands in the market. The figure below shows a picture of a Sony Entertainment Network. Sony Entertainment Network As the name suggests, this television seeks to offer maximum entertainment to the users. When describing functionality of Sony Entertainment Network, Roedy and Fisher (2011, p.) say, â€Å"The product is built around impressive video unlimited and music unlimited servic es, BBC iPlayer, Demand 5, Lovefilm, Netflix, BBC News, library, BBC Sport, a Sony-branded channel of 3D content, Sky News, YouTube, Twitter, Facebook, Picasa and Skype.† It means that this product offers much more to the users. The marketing unit of this company and the production department worked very closely to come up with a product that goes beyond the expectations of the customers. According to Trott (2005, p. 82), in the current market, the only way of staying ahead of market competition is to be able to provide quality services that goes beyond the expectations of the customers. This is what Sony’s Smart TV sought to achieve in this new product. The Toshiba Smart TV, also known as Toshiba Cloud TV, is another successful Smart TV brand that has achieved massive success in the market. The television is ultra thin because of the issue with the spacing. Besides allowing users to use the social media, it also has the functionalities of Live Sport TV, i-Concerts, Dai ly motion and much more functions. It has a calendar that can be displayed on the screen whenever the user finds this necessary. For the iOS users, the Toshiba Cloud TV app can be a functionality that can be used to improve the experience of using the product. However, it is important to note that users of this product have criticized it for messy accounts and a problem with pairing the codes or password. For this reason, this product is poorly rated as compared to other products in the market such as LG and Samsung. The figure below shows Toshiba Cloud TV. Toshiba Cloud TV Another leading Smart TV brand is Phillips. Its functionality varies a little from that of Samsung and LG. Although it has the capacity to download information from the internet, it lacks the capacity to inform the user about the details of the site from which the information is obtained. However, it shares other functionalities such as allowing users to browse the internet, use the interactive media, download m usic from the internet and store them for future use. The figure below shows an image of a Phillips Smart TV. Phillips Smart TV When analyzing the design of the six top brands of Smart TVs, one thing that comes out clearly is that all of them have embraced the need for this product to be ultra-slim. The main difference in design that comes out, as shown in the diagrams above, includes the shape of the stand and their color. However, other features are pretty much the same. Design and Innovation of Smart TV According to Norzalita and Norjaya (2010, 181), the design and innovation would always define the competitiveness of the product in the market. As customers find themselves presented with products with nearly similar functionality features, they are now focusing on the design of the products as a way of determining their superiority. They look at issues such as product’s shape, colour, and style when choosing the product. Samsung has been very sensitive in defining the des ign of its products. According to Keller, Sternthal and Tybou (2002, p. 9), there is always a general assumption among the consumers that the superiority of the product’s design has a close relationship with the service it renders. This means that a product with a superior design will always be assumed to have a superior value than others with simpler designs. Given the similarity of these products in terms of their functionality, most companies are currently using the differentiation strategy as a way of making their products unique in the market. Firms have to realize that consumers use these designs to rate these products. For this reason, while designing the unique functionality of the products, these firms must remain very innovative on issues such as shape, colour and other attributes of the product. Product and service process The analysis above clearly shows that when designing a product, it is very crucial to pay attention to some of the external features that some c ompanies may be tempted to ignore. This is so because in marketing, these physical attributes play an important role. These factors are critically discussed below. Shape, colour, design, imagination, relevance, and usefulness It is now clear that the shape and colour of a product plays a pivotal role in determining the ease with which it can be marketed among different classes of consumers. Customers pay attention to the finishing touches of a product. Samsung has been keen in defining these factors in their product. The image below is of Samsung Smart TV demonstrating the shape, colour, and design used on the finished product. The Colour Theory of Design holds that different colours evoke different emotions among the customers. The Shape, Colour and Design of Samsung Smart TV In its design, the firm was keen on developing an ultra-thin product as shown in the first diagram. It shows that it is space conscious. The second diagram shows the diamond colour and the shape of the screen . It demonstrates imagination of the developers, and relevance of the product in a world where space is increasingly becoming scarce in many homes. It demonstrates the usefulness of the product, not just because of its functionality, but also because of the consumption of the space. The product design is always an output of an imagination. The invention of a Smart TV and its design was an imaginative work that was based on the premise that the final product should address the issue of space, and functionality of the product. This explains why the product has integrated functions of so many electronic gadgets into its system. The relevance of the applications found on this television and its usefulness will depend on the individual user. For instance, this product eliminates the need for a personal computer. However, for it to be relevant to the consumer, then the person must be a user of the personal computer. For an old man who only needs to watch BBC news and other simple forms of entertainment, this sophisticated product may be of little benefit to them. However, the youths who are heavy users of social media, live sporting events, and heavy data storage, this product is very relevant and highly useful. Style, form, reparability, conformance, performance The style, form, reparability, conformance, and performance are other attributes that customers will be looking for in the products they purchase in the market. Samsung has been very keen on the style, form, and functionality of their products. The figure below is an image of Samsung Smart TV being launched in the market. Style and Functionality of Samsung Smart TV The presence of a lady in this advert is just to emphasise on the sheer size of this television. It shows that the lady could fit perfectly well in the screen if this were possible. In essence, it is telling the consumers that they will be watching images in their real sizes. The screen also informs the consumers of the variety of the functions that they can perform with this product. The qwerty-enabled remote control held by the lady in the advertisement is an indication that this Smart TV has the features of a personal computer. However, it is important to note that most of the Smart TVs have had issues with their reparability. According to the market research by Rosellina, Amna and Matherly (2013, p. 54), Samsung Smart TV has been regarded by most of the users as a high performance product. It is easy to use with very simple manuals to enable the user to understand the sophistication of the product. The product can also be repaired easily in the approved Samsung outlets in the global market. However, there have been limited cases of customers seeking repair for this product, and this means that the current data may not be substantial enough to form a basis of a conclusion. Gestalt Ratio Theory In marketing, it is always necessary to use the underpinning theories to explain some of the phenomena in the market that would define consumer behaviour. In design, Gestalt Theory of Perception is one of the widely used theories that helps explain how designers always seek to achieve visual satisfaction out of their products. Gestalt Theory of perception defines ground-object relationship and various principles about product design (Kelley 2001, p. 89). One of the most important principles of Gestalt ratio is the Golden Ration System. It involves coming up with symmetrical shapes out of a product. This would be a clear indication that the product’s design is based on some definite shape. This is specifically meant to be appealing to the eye when one looks at the product. The symmetrical shape should be achieved by dividing the product into two equal shapes by dividing it into two equal parts from whichever angle. Other smaller symmetrical shapes can also be achieved out of the product as demonstrated in the product below. The figure above shows that Samsung Smart TV has various symmetrical shapes fr om various angles. This is an important factor in defining the beauty of a product from the perspective of customers. Market Penetration and Segmentation In order to be successful in the market, Samsung must define a clear market penetration strategy. This must start with a clear definition of the market segment that is targeted. This will help avoid cases of making general promotions that may fail to reach the intended audience. It is important to use some theories when defining the market segment. One of the underpinning theories that can be used at this stage is Maslow’s Hierarchy of Needs. The marketing unit of Samsung must realize that the market is very competitive, and that marketing programs must be very specific. Samsung Smart TV cannot be a product targeted for the individuals who are struggling to meet psychological or security needs as defined in the Maslow’s Hierarchy of Needs. This is the best product in the market currently with features meant to offer m ore than what a conventional television offers. This means that it is a product for people who have achieved self-actualization or approaching it. For this reason, the targeted segments of this product are the upper class and the upper middle class members of the society. After defining the market segment, the marketing unit must define the positioning strategy (Jolly 2005, p. 45). The Consumer Buying Decision Process Theory will be very useful at this stage. This theory will help the marketing unit of Samsung understand the decision making process of the buyer. This involves understanding some of the basic facts that defines the decision that the consumer will make in the process. The positioning strategy should be developed only after understanding some of these factors valued by the consumer that will make him or her make decisions on the products to buy and those that should be avoided. It is important to note that some consumers are largely attracted to a product simply because of its physical design. Others would want more than just the physical attractiveness of the product. Such customers may ignore the physical appearance and pay more attention to the functionality of the product. Samsung Smart TV must be an all rounded product that would offer an appeal to the customers with varying needs. This product should be positioned in terms of its functionality, space consciousness, and the physical attraction. The marketing management unit should then define the most appropriate communication strategy that would help reach the target audience. Social media platforms such as Facebook, Tweeter and YouTube can be very useful. The mass media such as television adverts and newspaper adverts should not be ignored. It is important to note that Samsung’s performance in the market is impressive. The product positioning was done successfully, and the firm has maintained a massive campaign for this product using both the mass and social media. Brand Appeal in Re lation To Competitors In a highly competitive market, firms are always under massive pressure to come up with ways of making their product unique from other existing products. The best way of differentiating product is to use brand. Samsung Smart TV is operating in a highly competitive environment where the products share so many features. The level of competition in this industry has gotten so stiff that firms are relying on the strength of their brand to gain competitive advantage over competitors. The products are also so similar that customers are using the brands as one of the ways of differentiating them. Below are the images of some of the top brands in this industry. Haier Smart TV (Haier Brand) Apple Smart TV (Apple Brand) Samsung Smart TV (Samsung Brand) Roku Smart TV Net-Range Smart TV Branding is one of the best ways of gaining competitive edge in the market over market rivals. As shown in the six images above, different brands use different innovative features to a ttract the appeal from the customer. It is clear that there are numerous brands of Smart Television in the market. Customers pay a lot of attention to the brand that is presented to them. They always base their buying decisions on the brands that are known to offer quality products. For instance, the brand Net-Range is very new to many of the consumers in the market. It does not have a history, which means that customers cannot attest to its quality. Consumers are always weary of such products. They prefer brands that are known to them. However, it is Samsung brand is one of the highly valued brands in the electronic industry. This has given its Smart TV an edge over most of the market competitors. It means that in the above identified brands, Samsung should only be weary of the Apple Brand. Apple is one of the brands known for its focus on quality of its products. Brand meaning, brand equity, brand awareness, image, and relationship According to Rust, Zeithaml and Lemon (2004, p. 1 0), brand is one of the most important components of the product that should be given emphasis when developing marketing programs. The brand name and brand image helps in the identification of the firm’s product in the market. The brand name Samsung and its logo are very popular in the market. The firm has also been keen on developing brand awareness in order to popularize the product in the market (Dussauge and Garette 1999, p. 176). The brand strategy helps a firm develop a firm grip on its customers in order to gain a competitive edge over its competitors. According to Rosellina, Amna and Matherly (2013, p. 89), brand awareness refers to the level at which a given brand is known in the market. Some of the top brands like Samsung are widely known in the market for various other electronic gadgets. However, Rust, Zeithaml and Lemon (2004, p. 89) warns against ignoring the need for constant awareness creation. At no point should a firm cease maintaining awareness campaign in the market, especially when there is a new product in the market. Quality, cost, status, performance, differentiation The cost of the product is always closely determined by its quality and performance. Samsung Smart TV is fairly priced as compared to its competitors, but it has some of the best features in the market. The firm has also tried to bring differentiation on the product using the logo, design, colour, and functionality. The quality of the product should be used to define the cost of the product in the market. The brands of Smart TVs mentioned above have varying costs based on the brands and the functionality of the product. This means that a 51-inch Samsung Smart Hub will cost differently from a 51-inch LG television. When defining the cost of a product, it is important to pay close attention to the capacity of the buyers and their view of the product. When the buyers have a higher purchasing power, they tend to assume that expensive products are of higher quality than c heaper products. This factor should be taken into consideration when developing the price. Innovation Centred-First to Market The marketplace has changed so much that traditional forms of marketing may not offer the desired solution to firms operating in a competitive industry as Samsung. Innovation-centred approach is the best approach that can be used by Samsung in order to gain competitive approach. This means that the firm must develop marketing ideas that would be emotionally appealing to the customers (Jerrard, Hands and Ingham 2002, p. 121). The ability to appeal to the emotions of the customer can make the much needed difference when customers are making their purchases. Kotler’s Six Meaning, Brand Pyramid, Brand Resonance According to Roedy and Fisher (2011, p. 81), â€Å"The most distinctive skill of professional marketers is their ability to create, maintain, protect, and enhance brands.† In order to achieve this, a firm must be able to be able to understand six meanings of a brand as defined by Kotler. They include brand attributes, values, benefits, culture, personality, and user. Each of the six brand meanings has been given emphasis by Samsung in its new Smart TV model. The brand resonance pyramid can best be explained using the image below. Source (Jordan 2000, p. 79) In the first layer, the concern of Samsung Company would be to establish brand identity. In the second layer, would involve giving meaning to the brand. The third level involves consumer response to the brand, while in the last tier the focus will be on developing customer relationship. Patents and Trademarks Registered for Protection In the field of design, patent and trademarks are very important. It takes massive efforts, resources and time to come up with a new design in the market. The process of coming up with Smart TV took several processes for different companies and that is why different brands of Smart TVs have some sense of uniqueness. Protecting these ne w designs using patent rights enables a firm to protect its intellectual property. Brands also need to be patented to protect them from piracy or any form of misuse. Below is the brand name and logo of Samsung. The name and logo are patented and no firm can use the above brand unless it is done under mutual agreement with Samsung. All the products of this firm, including Samsung Smart TV use this logo in the market. Conclusion Smart TV has been seen as a revolution in the field of innovation technology. Many companies have entered this field, making it one of the most competitive market segments. Samsung is the leading player in this industry, with products specifically designed to meet the customers’ needs. The design of the product plays a pivotal role in determining whether or not customers may make the purchase of the product. When faced with similar products in the market, customers base their buying decision on the shape, colour, size, design, price, and the brand of a product. These features must be closely monitored by the marketing team of Samsung to help the firm remain competitive. List of References Baxter, M 1999, Product design: practical methods for the systematic development of new products, Stanley Thornes, London. Bidault, F, Despres, C Butler, C 1998, Leveraged Innovation: Unlocking the innovation potential of strategic supply, Macmillan, Basingstoke. Cimpu, O 2013, RD for Smart TV, New York: LAP LAMBERT Academic Publishing. Dussauge, P Garette, B 1999, Cooperative Strategy: Competing successfully through strategic alliances, Wiley, Chichester. Jerrard, R, Hands, D Ingham, J 2002, Design Management Case Studies, Routledge, London. Jolly, A 2005, From Idea to Profit, Kogan Page, London. Jordan, P 2000, Designing pleasurable products: an introduction to the new human factors, Taylor Francis, London. Keller, K, Sternthal, B Tybou, A 2002, Three Questions You Need to Ask About Your Brand, Harvard Business Review vol. 2. no. 1, pp. 1 -10. Kelley T, 2001, The art of innovation, Harper Collins Business, London. Norzalita, A Norjaya, M 2010, Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective, International Journal of Marketing Studies, vol. 2. no. 2, pp 180-185. Roedy, B Fisher, D 2011, What makes business rock: Building the world’s largest global networks, Wiley, Hoboken. Rosellina, F, Amna, K Matherly, T 2013, Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution, Journal of Marketing Research, vol. 50. no. 4, pp. 477-488. Rust, R, Zeithaml, V Lemon, K 2004, Customer-Centered Business Management, Harvard Business Management, vol. 9. no. 1, pp. 1-11. Trott, P 2005, Innovation Management and New Product Development, FT Prentice Hall, Harlow. Von, S 2003, Managing Innovation, Design and Creativity, John Wiley, Chichester. This dissertation on Marketing Design and Innovation: Smart TV’s was written and submitted by user Silver Gorilla to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

3 Easy Ways to Supplement Your Freelance Writing Income

3 Easy Ways to Supplement Your Freelance Writing Income All it takes is a willingness to do some writing projects that may not be particularly well-paying, exciting or creative, but can bring in enough extra dollars to keep you going between projects. Outlined below are three ways you can explore temporary and one-time jobs. Utilize Craigslist in Multiple Cities Search for one-time writing gigs on Craigslist, and search for jobs in cities outside of your geographical area. Here is a simple way to bookmark the classified pages for jobs listed in any city, using the city of Chicago as an example: 1) Type Chicago craigslist in your browser bar2) Click on Classifieds: Jobs. Bookmark the page (I have 22 major cities bookmarked.)3) Scroll down the â€Å"jobs† category and click on â€Å"writing/editing.† If you don’t find anything of interest, go back to the jobs page, scroll to the bottom of the category listing and click on â€Å"Gigs.  Ã‚     Craigslist is free; try posting your services under â€Å"Resume† and troll for jobs in major cities.   Create an Account at Amazon Mechanical Turk Sign up to be a â€Å"turker† on the Mechanical Turk Welcome Page. This division of Amazon.com employs people to do a variety of tasks, including writing, for hundreds of clients. The easiest way to learn the ropes, get advice and learn shortcuts is to join Turker Nation. This free forum provides great tips about which writing and editing tasks to choose. The downside to turking is that you forfeit all copyrights to what you have written. However, most writing tasks involve nothing more than a few paragraphs describing a place or a product. You choose to get paid via PayPal or an Amazon.com gift card. The other appealing aspect of turking is that there are a variety of non-writing tasks you can do- some can even be done while you watch television. I sometimes take several short surveys a day, and Collect brochures, business cards, fliers and marketing materials from local businesses. Review the documents. Note editing suggestions, or rewrite any text that is grammatically incorrect or just plain clunky. (Don’t edit or rewrite the entire piece; do just enough to illustrate how a professional touch can make a difference.) Go to the business owner and present your ideas; suggest that you would be willing to edit or rewrite portions that would help them advertise their business more profitably, or that would help present their business to the public in a more professional light. Be willing to do the work for less than your normal fee. Many small business owners don’t have polished advertising materials because they couldn’t afford it in the first place. Ask that your services be recommended to other local businesses.

Servise Essay Example | Topics and Well Written Essays - 2000 words

Servise - Essay Example The discipline of service thinking involves an understanding of various disciplines way of handling customer service issues with a blend of different interdisciplinary methods and tools. This involves tools and methods from the traditional service thinking, the current thinking and going beyond. Service thinking offers organization with new ways of thinking apart from depending solely on the academic disciplines. Instead, service thinking integrates both the necessary academic and professional together with the application of set service design and thinking (Moote, 2008). The main objective of this approach to service provision is to ensure the best customer experience that provides mutual benefit to both the service providers and the end users of the services offered. Service thinking appreciates the interdisciplinary relationship that aims at integrating the customers and the producers throughout the service process (Bettencoat, 2011). For an effective and efficient service provisi on, some chronological steps of service delivery have to be observed. The steps include; first understanding who the customers are, make visualizations about the service and what it can deliver, understand how the service will flow, design the project including all the relevant resources, and lastly deploy the service. According to the article, one of the major motivators for organizations and firms to adopt the service thinking in their marketing strategies is the speed and the scale of labor migrations. Service thinking and design have the ability to expand revenues fetched by a firm. Service thinking has also proven to be one of the economic fuels by ensuring production of quality services and putting up high levels of productivity. Services are one of the fundamentals in the worldwide business competition dome. Through good service provision that enhances high customer satisfaction, organizations are able to build competitive advantage over their competitors. However, the author of the article acknowledges some of the challenges of building a systematic service innovation as the nature of services being multidisciplinary, the incorporation across technology, social, business and customer innovations. It is evident how services have raised the revenues for companies due to service provision and revenues of the organization in general. Services are more paying if well rendered to the customers. Giving an example of two competing hotels adjacent to each other, with the same products, at the same price in the same quantity, and of the same quality, customers may be observed to prefer one to the other despite of the similarities. The question is what makes a customer prefer one hotel to the other, yet they have similar products at similar prices. The most possible answer to this question is the service difference in the two hotels. One hotel may have friendly waiters than the other, may be it may be serving its meals in a more appealing designing compared to th e other hotel, and may be one hotel has more attractive seat arrangement compared to its competitor. Such service provision has made organizations gain more competitive advantage over their competitors not necessarily as a result of the products produced but how customers are served, and the services customers can get apart from the product itself. The economy worldwide is

Cyborg and identity Essay Example | Topics and Well Written Essays - 1000 words

Cyborg and identity - Essay Example Discussion The relationship developed between the bionic limbs of a user and their identity is evident from the fact that they give the user a sense of being a different person – which allows them the ability to become and act like whoever they want to become. This relationship between the bionic limbs and the identities developed by their users is evident from the case of Aimee Mullins, who is known to take the roles of totally different persons; she an athlete and an artist, whenever the occasion calls for it (TED 1). From the wide spectrum of the identities that she has developed, it is evidence that her bionic limbs play a role that exceeds the functional role of allowing her to walk like the other people (Warren 38). Further, many of the users of bionic limbs are able to keep them a secret to the general public, which implies that their functionality goes beyond that of enhancing their experience of the environment, but also allowing them to identify with everybody else ( Sobchack 20-22). The relationship developed between bionic limbs and the identity of the user is evident from their ability to fit into the social norm, which makes them feel like a part of the norm of having legs. The wearing of bionic limbs is viewed like an artistic replacement of the missing part of the body – which offers the user an artistic outlook and edge, besides making them appear like everybody else. This relationship of shaping the identity of the user and their impact on their identity can be traced from the conventional definition of a prosthetic, which is an object inserted or attached to the body of the user to replace a defective or missing body part (TED 1). This definition leads to the relationship between bionic limbs and the identity of the users, where, wearing these limbs is viewed like an artistic way of replacing the missing part of the body (Sobchack 20-22). The artistic replacement of the missing part of the body, apart from being imaged as the com plement that makes the user an able-bodied person, it makes them fit into the social expectations of the appearance of a normal person, which makes them feel like other people. The role of bionic limbs in shaping the identity of the users is evident from the fact that the users can do things better than they could do before – and in some cases better than normal people can do – including the ability to run faster and riding bikes. The new person with better abilities and in some cases, abilities that exceed those of ordinary people becomes the new identity of the user of bionic limbs (Warren 39). This ability to change roles from a disabled to a fully capable person contributes to the development of their new identity, which points out the integral relationship between bionic limbs and the identity of the user. This relationship is evident from the life of Aimee Mullins, whose lower legs were removed after birth, but she has matured to become a star in the Paralympics through the use of her bionic limbs. For example, as a Paralympics champion, her identity is developed around her use of bionic limbs, and without them, she may never become that star again. Further, her

The Scarlet Letter Scaffold Scenes Essay Example for Free

The Scarlet Letter Scaffold Scenes Essay The Scarlet Letter Interpretive Essay In Nathaniel Hawthorne’s The Scarlet Letter, the Reverend Dimmesdale is the central conflict of the story. He is torn between his need to accept and pronounce his sin and Pearl as his daughter and his love of freedom. His demeanor drastically changes from the first scaffold scene, where he is seen as a two-faced criticizer to the third and final scaffold scene, where he humbly repents and acknowledges his sin publicly. The three scaffold scenes in the book are very important, as they portray Dimmesdale’s gradual advancement from total hypocrite towards complete atonement for his sin. In the first scaffold scene, Hester Prynne is seen on the scaffold, holding Pearl in her arms, unwaveringly acknowledging her sin. The Reverend Dimmesdale is there as well, taking on the role of her accuser and demanding that she reveal the person with whom she committed the adulterous act. Hester Prynne absolutely refuses to name the father of her child and declares. I will not speak, and my child must seek a heavenly Father, she shall never know an earthly one! † (Page 60) This scene shows Reverend Dimmesdale as a sheer hypocrite and, while he persists in having Hester name her lover, he secretly prays that she maintains her silence in order to keep his reputation immaculate. At the second scaffold scene, Dimmesdale, who is still maintaining his position as Hester Prynne’s accuser and a hypocrite, is suffering with the struggle of his perfect reputation battling his real self. During the middle of the night, while the townspeople are all asleep, Dimmesdale makes his way to the scaffold, holding a silent vigil. He cries out in physical and mental pain. Hester and Pearl hear his crying as they are on their way home and go to him. There, at Dimmesdale’s request, that they join him on the scaffold where they stand in the darkness, holding each other. Pearl then asks Dimmesdale if he would stand with them at noontide the next day and he refuses, saying that instead, they will stand together on the great Judgement Day. During the third and final scaffold scene, Dimmesdale is finally seen as humbly repentant for his and Hester’s sin. Immediately after his Election Day sermon, which makes him even more popular among the townspeople, Dimmesdale, leads the procession of people towards the town hall for a banquet. As he nears the scaffold, he calls for Hester and Pearl to help him up the stairs and asks them once again to stand beside him. At this moment, Dimmesdale confesses to the whole town, pronouncing his guilt but yet, at the same time, was able to salvage his soul. Dimmesdale is finally able to free himself of all anguish and die with an open conscience. This is the only moment of pride for Dimmesdale throughout the entire book. He then dies, knowing that he will be warmly welcomed into God’s Heavenly Kingdom. Through the three scaffold scenes, Nathaniel Hawthorne shows the increasing mental and physical pain the Reverend Dimmesdale experienced by trying to hide his sin from the townspeople and God Himself. In the first scaffold scene, he is Hester’s two-faced accuser; in the second scaffold scene, he displays unbearable bodily and psychological pain. Finally, in the third scaffold scene, he is publicly and humbly repentant for his sin, liberating not only himself, but also Hester and Pearl. Although one could say that he dies in shame in the eyes of the townspeople, because of his willful public confession, he is actually given a gracious acceptance into Heaven, where he will live with eternal happiness and completely free of any torment or anguish.

Individiual Understanding :: essays research papers

Individual Understanding I agree with functionalists, specifically the strong Artificial Intelligence (AI) camp, concerning the concept of understanding. While John Searle poses a strong non-functionalist case in his AChinese Room@ argument, I find that his definition of Ato understand@ falls short and hampers his point. I criticize his defense that understanding rests on a standardized knowledge of meaning, but not before outlining the general background of the issue. Functionalists define thought and mental states in terms of input and output. They claim that what we see, hear, smell, taste, and touch (input) creates a mental state or belief, and that particular mental state in turn creates our reaction (output). If I see it=s raining outside, I believe that if I go outside I will get wet, and therefore I take an umbrella with me. The functionalists define a mental state strictly through its cause and effect relationships, through its function. This thinking leads to the conclusion that the human brain is little more than a big, complex computer. All we humans do is take input, process it, and accordingly create output, just like a computer. In fact, functionalists who support strong AI go so far as to say that an appropriately programmed computer actually has all the same mental states and capabilities as a human. In AMinds, Brains, and Programs,@ John Searle outlines this argument: AIt is a characteristic of human beings= story understanding capacity that they can answer questions about [a] story even though the information they give was never explicitly stated in the story. . . . [Strong AI claims that m]achines can similarly answer questions about [stories] in this fashion. . . . Partisans of strong AI claim that in this question and answer sequence the machine is not only simulating a human ability but also (1) that the machine can literally be said to understand the story . . . and (2) that what the machine and its program do explains the human ability to understand the story and answer questions about it@ (354). While strong AI claims that a machine can understand just as a human understands, Searle himself disagrees. He claims that a strictly input-output system, such as a computer is, cannot understand anything, nor does it explain humans= ability to understand. In criticizing strong AI, Searle creates his famous AChinese Room@ argument: suppose that Searle was locked in a room with a large batch of Chinese writing.

A Poet Portfolio of James Joyce

James Augustine Joyce was born on the 2nd of February 1882 to a couple in Dublin. Two of his ten siblings died young from typhoid. As a boy, James studied at a boarding school in County Kildare.When his father could no longer pay the fees, the young Joyce transferred to a Christian Brothers school. However, Joyce rejected Catholicism in 1898 although philosophies of St. Thomas Aquinas became a strong influence in him even after he had left the brothers (Bradley 23).He studied modern languages at the University College Dublin in 1898. His first published work was a review of Ibsen's New Drama in 1900 which resulted in a letter of thanks from the Norwegian dramatist himself (Ellmann 13).Joyce left for Paris immediately after graduating. Unfortunately, he ended up squandering what little fortune his family still had. He returned to Ireland shortly after only to witness the final days of his mother who died of cancer in August 13, 1903. James resorted to heavy drinking after his mothers death, at the same time trying to make a meager living out of reviewing books, teaching and singing (Ellmann 15).In 1904, he met a young woman from Connemara by the name of Nora Barnacle who worked as a chambermaid who later on became his wife. The couple moved from Dublin and James experienced a great deal of trouble in finding work (Ellmann 16).James’ two major contributions to poetry are the books Chamber Music which is his first full length collection composed of 36 short lyrics published in 1907 and Pomes Penyeach which was published in twenty years later. (Ellmann 25)James’ works have been highly scrutinized by several well known personalities in their own right such as Mà ¡irtà ­n Ó Cadhain, Jorge Luis Borges, Flann O'Brien, and Samuel Beckett.He died on the 11th of January 1941 following complications after surgery for a perforated ulcer. James Joyce’s life is annually celebrated as Bloomsday every June 16 in Dublin and in other cities around the w orld. (Ellmann 20)